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"a commercial activity by which businesses and charities or causes form a partnership with each other to market an image, product or service for mutual benefit” NPOP puts into place CRM campaigns that offer business sponsorship of multimedia advertising of raffles and other fundraising activities. Businesses benefit from increased sales and from public awareness of their positive role in society. NPO's find in such arrangements new funding resources and broader public awareness of their work. NPOP finds the right business sponsor, the complementary match among the missions, products, and services of NPO's and of businesses. Recent research about CRM reports: 1] 68% of consumers are calling for more companies to be involved in CRM. 2] 98% of consumers in the US are now aware of at least one CRM program, as compared with 88% in 2000. 3] 83% of consumers have participated in at least one CRM program, compared with 68% in 2002. 4] 89% of consumers have purchased something associated with a charity or cause. 5] CRM increases business, brand, and charity affinity ratings. 6] 48% of consumers say they switched brands, increased usage or tried or enquired about new products because of CRM. 7] 46% of consumers say CRM improved their perceptions by making them feel better about using the product, company, or service. 8] 81% of the 16-24 year old age group have been involved in CRM. 9] 86% of people who said lack of time stopped them from getting involved in charity giving before, chose to get involved in a CRM program. 10] 82% of people who responded to CRM said that it enabled them to support a charity or good cause more than they would have otherwise. |
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